Downloadable Content

This guide is designed to give you clear, useful information about engagement ring styles and components so you know what you are looking for before setting foot in a jewelry store.

Help your customers understand why Platinum is the superior choice for their jewelry purchase and a key to higher sales for your jewelry business.

The insurance options for large jewelry purchases vary. Help your customers understand how jewelry insurance, like that from Jewelers Mutual, compares to the coverage offered by typical homeowner’s/renter’s insurance or typical jewelry riders on homeowner’s policies.

The PREFERS pnemonic is a great tool to help you and your customers remember 7 leading qualities and characteristics that make platinum the perfect choice for wedding and fashion jewelry. Everyone PREFERS platinum!

Help your customers learn more about why platinum is the world’s rarest and most precious metal.

Learn more about how platinum was discovered in the late 1500s by prospectors and why it remains the preferred metal for high jewelry.

Discover how platinum supports innovation and shapes the way we live today, from healthcare to clean energy.

Take a peak behind the curtain and learn how pure platinum is melted to craft durable and brilliant platinum jewelry.

Show customers how to clean platinum at home in between checkups with a jeweler.

Guide customers through the important decision of choosing platinum over white gold.

From its color to its strength, these traits make platinum the industry standard for bridal jewelry.